Episode 5 - Got for it. Get out of your comfort zone.

Happy Father's Day!

My guest this week is an old friend – we played little league baseball together and a lot of Tetris in history class. We lost touch, but I am so glad we reconnected. After chatting for a few minutes, we started the show and I fell into a world I did not know I would be so fascinated with. Vincent “Boomer” Olivas started in the beverage industry as an analyst for a beer company after graduating college and returning from New Zealand. While he had a marketing degree, his business experience was not largely focused on numbers and forecasting. But, with a willingness to learn all facets of the business and an openness to new experiences, he has worked his way through multiple positions and into his current role as a program manager for 2 Towns Ciderhouse.

In his position, he gets to work closely with just about everyone at the company from CEO to logistics, cultivating relationships and getting product from the Ciderhouse to stores, and hopefully your home.

With hard seltzers taking over last year, it will be interesting to see the next big trend and where the business will be going. This episode contains great information for anyone that thinks business degrees mean being locked away in a cubicle somewhere or that sales can be bad, fake, or boring. It’s also great for anyone that may be experiencing some personal strife or struggling to find their footing in their careers.

As we learn in this episode, sometimes you just have to go for it. Other times, you’ve got to hit the reset button and do something seemingly crazy, getting out of your comfort zone and gaining some perspective.

If you’d like to check out more about 2 Towns Ciderhouse, you can find them at https://2townsciderhouse.com/, where Boomer is actually featured in one of the slideshows on the homepage. It sounds like they have some exciting products on the horizon and we’ll be scheduling a follow up episode sometime in the future.

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